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How Improper Web Design Can Hurt Your SEO

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Web design aims to make your website visually appealing and well-organized for your users. However, it should not be your primary purpose while building a bespoke website design. It would be best if you also considered SEO or search engine optimization. It doesn’t mean you have to forsake the appearance of your site because there are techniques to create an appealing website while simultaneously improving your SEO. On the other hand, a terrible website design can harm your SEO, and here are some examples of how.

The webpage is complex for search engines to understand.

Crawlers, often known as spider bots, are used by search engines to index websites. Indexing is searching the entire website content, including meta descriptions, photos, and URLs, to see which best matches the search. Those that most closely match the query will appear in the search results. Users will visit your site and are more likely to access it if you reach the top position.

However, if your website is poorly built, search engines will find it difficult to interpret it, making indexing harder. It may lack an easily readable URL and meta description. The photos may also lack titles and descriptions. They’ll be photos that don’t help your SEO because search engines can’t interpret photographs without explanations. According to Nashville web design, picture alt tags can give image context and meaning to search engines that require metadata to comprehend the purpose of an image on a page.

It raises the bounce rate as a result of slow or complicated navigation.

A terrible web design might make it challenging to navigate. The options may not function properly, and users may struggle to discover what they require. It may also be slow, which could be due to large image and video sizes and too much flash or animation. These factors may boost your bounce rate because users may exit the site immediately.

Bounce rate is one of the factors considered by search engines when calculating your search engine results ranks. If you have a high bounce rate, Google may believe that your site is unhelpful to users, lowering your rating in search results. Make sure your web design helps users rapidly navigate your site and locate what they’re looking for. Please don’t go overboard with flash animation because it slows down your site and makes indexing tough for search engines. Resize photos and videos to make them load faster.

It degrades the user experience.

A poor web design might give users a negative first impression. They might believe you’re unprofessional and distrust your credibility. Instead of spending more time reading your site, they may leave immediately away, reducing the amount of time they spend on your site and harm your SEO. A poor site design can spoil the entire user experience. Because of their negative experience, people may not return to your site, and they may also leave you bad reviews or low ratings. It will impact your site visitors, which will have an impact on your SEO.

It does not reach mobile users.

Your website will not be mobile-friendly if it is poorly designed. Mobile device users will have a difficult time accessing or browsing its content. Many mobile users go online to find the items and services they require. Failure to reach them can also harm your SEO because there will be fewer visitors to your site and fewer mentions of your name.

Conclusion — Creating a custom website

When creating or revamping your website, keep SEO in mind. You want a visually appealing website that will help you rank better on search engine results pages.

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